Label NITYA BAJAJ was born in 2011 in a quaint village of shahpurjat, New Delhi. Deep within the dusty alleys of this upcoming fashion hub, Nitya, a NIFT graduate in Fashion Design, spilled epiphany that compelled her to discard conventional fashion design and explore eveningwear in a new dimension with artisanal craftsmanship.
Based out of New Delhi, Nitya Birla specialised in womenswear. Post her graduation, she worked with Orient Craft, one of the leading export houses and Kimaya- a multi-designer fashion chain. Enthused with her passion for fashion, Nitya acquired experience from designers like Ankur and Priyanka Modi, Prashant Verma and Pam Mehta.
Being one of the finalists at Let’s Design1 by Cotton Council International and The Debut by Wills in 2008, Nitya was encouraged to set up her own label in 2011.
The label represents multicultural, multifaceted lifestyles of women today, who believe in elegant, luxurious, timeless pieces of art as clothing.
Label NITYA BAJAJ received a special mention award at Swarovski Jewellery Design contest 2011 after which a special line of eveningwear made with crystallized elements was presented at the EPCH jewellery expo. The label showcased their very first Summer resort collection at Lakme Fashion Week 2012 followed by two seasons at Pune fashion week 2012/ 2013 and Rajasthan fashion week 2013.
The recognition got the label to design an exclusive resortwear and neckwear line for the contestants at the Kingfisher Calender Hunt 2013 followed by private previews with brands like Shri Raj Mahal Jewellers, Nomarks and VLCC.
NITYA BAJAJ has also participated in two seasons of Signature fashion party tour in Delhi and Jaipur. In 2014, the label showcased its spring summer collection at Villa69 in Mumbai celebrating the success of popular reality show Khatron Ke Khiladi.
In 2015 the label was chosen as the finale designer for Femina Style Diva Contest and showcased its summer 2015 collection at Blender’s Pride fashion nights tour. Jabong Online Fashion week 2015 laid a stepping stone for E-Commerce for the label.
NITYA BAJAJ dazzled with her intricate details and its strong sense of beauty.
Besides an illustrious list of Indian actresses, like Sonam Kapoor, Parineeti Chopra, Gauhar Khan, Jacqueline Fernandez, Minissha Lamba, Prachi Desai, Sonal Chauhan, Vidya Malvade, Riyasen, Raima sen, Kalki Koechlin, Shibani Dhandekar, Payal Rohatgi, Kanishtha Dhankar, Mallika Haydon, Sonakshi sinha, Nimrat Kaur, Neha Dhupia, Mugdha Godse, Huma Qureshi, Tara Sharma and Karishma Tanna to name a few; the brand has been encouraged by Fashion magazines like Vogue, Harpers bazaar, Elle, Cosmopolitan, Marie Claire, Femina, Hello, Hiblitz and Stardust in promoting our eveningwear as well as our statement jewellery line.
The label takes pride in its craftsmanship, detailing and its signature of western gowns, dresses and skirts. It takes pride in its Indian cultural ethos through its modest cuts, statement embellishments and handcrafting to enable Indian women make an instant statement.
Today the brand is housed at multi-brand boutiques in India, Indonesia, London and Dubai.
NITYA BAJAJ eveningwear is delicate, feminine and elegant.
The brand visions confidence in the spirited Indian woman of today.